When Tennessee-based Porta Via, a rising regional Italian restaurant chain, wanted to spice up its website and brand packaging – they turned to HammerandHelmet to craft the new look, feel and functionality of its website. 

Our web design and online marketing teams went to work and created a marketing structure for the site – making it another ingredient in the restaurant’s marketing strategy. Then we created a mobile-friendly responsive site, allowing customers on the go to interact with the restaurant from any device –including phones, tablets and PCs.

Then we spiced up the structure by implementing more features to the website such as:

  • Implement the online order program for takeout customers

  • We integrated a social media strategy– building brand loyalty via social media

  • Create a blog dedicated to topical subjects such as recipes and special events
  • We adapt the Porta Via loyalty program to turn their customer base into repeat business

  • We also created a gift card platform for easy online purchase of gift cards

  • We created a Gallery for food pictures and videos that could be shared on various social media platforms








Within six months of the SEO campaign launch, 68 percent of keywords associated with the site ranked high on Google’s search engine and website organic traffic grew by 27 percent.

Facebook “likes” climbed from 150 pre-campaign to more than 10,000 with customer engagement rising 95 percent each quarter.